Winner of the AmeriStar 2023 Design Excellence Award
In 2023, my work on Sol de Janeiro Rio Deo was awarded the AmeriStar Design Excellence Award based on the following criteria.
Package Innovation
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Package demonstrates an application of a new idea.
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Demonstrates a creative use of existing ideas.
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Makes use of a new design, material or technique.
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Design successfully transfers packaging principles from other industries.
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Reflects important new marketing strategies.
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Reflects new manufacturing advances.
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Product Protection
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Package successfully protects the biological, chemical and/or physical integrity of the product.
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Sufficiently addressed the original product protection requirements, as specified.
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The package successfully meets the test requirements expressed (evidence shown).
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Package Design
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Package structure and design are integrated to coordinate the product’s value.
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Improves the functionality of the product.
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Persuades consumers to think about the product/category in a new way.
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Showcases the product’s design benefit
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Improves the findability of the product on shelf.
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Motivates consumers to purchase.
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Improves the user experience (both in the supply chain and consumers).
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Effectively uses materials to support the circular economy.
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